Welcome to Vegetown

The plot of "Welcome to Vegetown" revolves around a main character named Jane, a young teenage strawberry who dreams of becoming a famous outlaw. However, our heroine faces a major obstacle: a pretty little strawberry is expected to blush silently in her corner, to be cute and sweet, and certainly not to embark on an adventure like a spicy chili pepper! Jane would like to be obedient to please her mother, but she cannot be satisfied with the predetermined path. So she escapes reality and imagines grand gallops in the desert, perhaps forgetting that in reality, she might end up as compote. At the stage of life where one must start choosing their path, Jane will gradually discover how difficult it is to assert herself and take responsibility for her choices. While Vegetown and her family will always try to bring her back to her role as a strawberry, her dreams of adventure will push her down paths where she may risk losing what she holds dear and even giving up her values.

Director’s statement
It is a stop-motion animated series set in a town in the wild west inhabited by fruits and vegetables, aptly named Vegetown, an isolated town in the Piccalilli desert. It is populated by broccoli, strawberries, turnips, and others who bear a striking resemblance to us.
These vegetables and fruits also have their class conflicts, prejudices about tastes and colors, and various tensions reminiscent of our daily lives, but with enough differences for us to approach them with detachment.

I believe that stopmotion will bring that special "something", that extra soul and life that comes with animated storytelling in physical form. The materials, lighting, the organic and plant-based characters and sets are, to me, the best way to make this world more vibrant, original, and innovative in a style that is immediately recognizable.