What Age Is Your Film For? Animation HUB Introduces the Young Audience Rating System

Media psychologist Martina Peštaj explains how attention, emotional understanding, moral reasoning and the sense of humour change with age, and what this means in practice.

Animation is often labelled “for children” without asking which children. This session introduces the Young Audience Rating System, a practical tool that connects the developmental characteristics of each age group, from toddlers to late adolescents, with the elements that shape an animated film: story, characters, emotions, visual language and humour. Media psychologist Martina Peštaj explains how attention, emotional understanding, moral reasoning and the sense of humour change with age, and what this means in practice. Aimed at creators, producers, distributors, broadcasters and festival programmers working with young viewers. The Young Audience Rating System was developed within the project Animation HUB.