Reaching Audiences on Roblox

Step into the metaverse with the BBC! Discover how we boldly entered Roblox and connected with a whole new generation. This session unveils the creative journey behind bringing our most iconic brands to life in a virtual world, the challenges we faced in engaging young audiences – and the innovative ways we overcame them. If you’re curious about how legacy media can thrive in digital playgrounds, this is a story you won’t want to miss.