Caroline Williams

Caroline is an Entrepreneurial CFO delivering financial business solutions to SME's across a broad range of sectors.

Her extensive and varied experience, at a senior level both as a Founder and hands on CFO, have consistently allowed her to provide creative, impactful solutions for getting accounting and finance structured in a way that works for each and every individual client. She works with owner managed business teams, at all stages of their growth, assisting them with the management tools they require to deal with the many inevitable and often complex financial challenges they may face in difficult economic times or when the business needs to scale up for expansion. Caroline has successfully structured both equity and debt capital deals for start-ups and led the financial due diligence in company sale agreements. She has assisted her clients in the UK, Ireland, mainland Europe and the USA in accessing Equity Finance, Film Tax Credits, Grant Funding, R&D Tax Credit refunds and Asset Finance. Caroline believes that the secret to understanding any business is to understand it's Cashflow first and foremost. Cash is King! If you get that right then everything else will follow.

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