Online Event

15 Apr 2021 | 19:00 - 20:30

Lecture: Creating Immersive Sense of Storytelling in Your Visuals


Being an effective visual storyteller is more important now than ever if you want to create a meaningful experience, whether it’s a VR thrill ride or a quirky animated film.  It is also the most confusing time to do so. This presentation will focus on using narrative elements from your source material to create an immersive sense of storytelling in your visuals.  I will go into clarifying the context for where and how to use these elements based on the context of your chosen media.  I will be sharing my observations through several examples from known franchises as well as my own personal experience of making design decisions that connect with an audience.

Time will be set aside at the end for Q & A and discussion, so please feel free to send us  your questions in advance (

Speaker: Rustam Hasanov (Dreamworks, HBO, USA)
Moderator: David Toušek  (ANOMALIA, Czech Republic)

The event is co-organized in cooperation with the training programme ANOMALIA.


Rustam Hasanov is an interdisciplinary artist working in Los Angeles. At the core of his philosophy is the emphasis on ideas and context as the guide to all aesthetic representation. Working from complex to simple to create bold, fun, and surreal work just on the border of painterly and graphic. His aspiration is to mix ideas with experiences and turn them into sublime, iconic moments that stay within your mind’s eye. As a lead artist and art-director Rustam’s design practice extends to many productions and collaborative projects that cross industry lines. Helping create award winning work for such clients as HBO, Disney, Dreamworks, Guillermo Del Toro, and Jay Z.


Since 2015, the ANOMALIA Story & Labs incubator has been helping directors and art teams bring their concepts to project launch, boosting their chances of success with audience-driven animated films and series. Focusing on story and art development, the labs are hosted by Hollywood professionals who mentor and navigate teams throughout the creative process. No passive seminars or online schooling. This is real hands-on collaborative work. Giving critical but constructive feedback, resolving potential issues at an early stage, and maximising productivity in real-time.


CEE Animation is supported by the Creative Europe – MEDIA Programme of the European Union and co-funded by state funds and foundations and professional organisations from the Czech Republic, Hungary, Poland, Slovakia and Slovenia.

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