Online Event

13 May 2021 | 16:00 - 17:30

Keynote: Craft of Animated Series to Screens All Over the World

Speaker: Shelley Hoffman (Disney, 9 Story, Canada)
Moderator: David Toušek (ANOMALIA, Czech Republic)


With over 4 decades of experience, Gemini Award–winning writer, Shelley Hoffman, brings a wide-ranging perspective to every project. In addition to developing and showrunning the international hit series Kid vs. Kat and Camp Lakebottom, she collaborates with broadcasters and production teams from across the globe to create high-quality storytelling, characters, action and humour. At her keynote she will share her perspectives on the current market’s demands: from character-driven stories to meeting the needs of co-productions to creating IP’s with the power to cross platform.

Come kick off your conference with a view to bringing your animated series to screens all over the world.

Time will be set aside at the end for Q & A and discussion, so please feel free to send us  your questions in advance (


Gemini Award–winning writer Shelley Hoffman is one of Canada’s most in demand animation creative writer with international experience at all age levels.  Together with Robert Pincombe they draw upon a wealth of experience in the industry — including live performance, producing, storyboarding and indie filmmaking to bring a unique, wide-ranging perspective to every new project. This adaptable pair is as comfortable reinvigorating trusted pre-school properties like Max and Ruby and Caillou as they are writing frenetic comedies like Rocket Monkeys, Jimmy Two-Shoes, and Aardman’s Planet Sketch, or action-adventure shows such as Grossology, Beyblade and Bakugan Battle Brawlers.

They developed and story-edited Kid vs. Kat and are currently Executive Story Editing season two of the hit Teletoon and Disney XD’s horror comedy Camp Lakebottom for 9 Story Entertainment.

The event is co-organized in cooperation with the professional development incubator ANOMALIA.


Since 2015, the ANOMALIA Story & Labs incubator has been helping directors and art teams bring their concepts to project launch, boosting their chances of success with audience-driven animated films and series. Focusing on story and art development, the labs are hosted by Hollywood professionals who mentor and navigate teams throughout the creative process. No passive seminars or online schooling. This is real hands-on collaborative work. Giving critical but constructive feedback, resolving potential issues at an early stage, and maximising productivity in real-time.


CEE Animation is supported by the Creative Europe – MEDIA Programme of the European Union and co-funded by state funds and foundations and professional organisations from the Czech Republic, Hungary, Poland, Slovakia and Slovenia.

More info